about us

thefearlesstore started in 2021 because I, Rishita, genuinely couldn’t find fan merch I liked. Everything felt either too loud, too flimsy, or just way too expensive because it came from abroad. I wanted something simple and soft that still made me feel connected to the things I love. When I couldn’t find it, I just made it myself. That’s really how TFS began.

I was in Indore then, working out of my room, figuring out printing, fabrics, shipping… everything.

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In 2022, Shree and Lav joined in from their own cities, and honestly, that changed things for me. Having people who understood what I was trying to build made the whole thing feel possible. They’ve been with me through every version of TFS, every mistake, every late-night panic, all of it.

​Then in early 2024, Laxmi applied for an internship, and she fit into the team so naturally it felt like she’d always been here. She picked things up fast and somehow balanced all the tiny, chaotic parts of this brand that no one ever sees.

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I’m back in Indore now running everything from here again. Designing, planning, packing orders on the floor, answering DMs, doing everything that comes with running a small business. And even though Shree, Laxmi, and Lav work from different cities, they’re still the people I rely on the most. We somehow make this whole thing work through calls, texts, and a hundred shared Google Docs.

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TFS isn’t fancy. It’s just us making merch we wish we had. Soft, subtle, good quality stuff for fans who don’t always want something loud. That’s all it ever was, and that’s still what it is.